ASSOCIATED BANC-CORP — Director's Dealing 2012

Mar 29, 2012

SEC Form 3 — Initial Statement of Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2012-03-23

Reporting Person: McKeag Bryan (Executive Vice President)

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $0.01 Par Value	22023.556	Direct
Common Stock $0.01 Par Value	4132.91	Indirect

Holdings (Derivative)

Security	Exercise Price	Expiration	Underlying	Shares	Ownership
Incentive Stock Option (Right to Buy)	$22.98	2013-01-22	Common Stock $0.01 Par Value (3750)		Direct
Incentive Stock Option (Right to Buy)	$29.08	2014-01-28	Common Stock $0.01 Par Value (3750)		Direct
Non-qualified Stock Option (Right to Buy)	$33.07	2015-01-26	Common Stock $0.01 Par Value (3500)		Direct
Non-qualified Stock Option (Right to Buy)	$32.82	2015-12-13	Common Stock $0.01 Par Value (3600)		Direct
Non-qualified Stock Option (Right to Buy)	$33.89	2017-01-24	Common Stock $0.01 Par Value (4750)		Direct
Non-qualified Stock Option (Right to Buy)	$24.89	2018-01-23	Common Stock $0.01 Par Value (7500)		Direct
Non-qualified Stock Option (Right to Buy)	$17.26	2019-01-28	Common Stock $0.01 Par Value (5000)		Direct
Non-qualified Stock Option (Right to Buy)	$13.16	2020-01-27	Common Stock $0.01 Par Value (14000)		Direct
Non-qualified Stock Option (Right to Buy)	$14.26	2021-01-25	Common Stock $0.01 Par Value (7000)		Direct
Non-qualified Stock Option (Right to Buy)	$12.97	2022-01-23	Common Stock $0.01 Par Value (8000)		Direct

Footnotes

F1: Options vest in annual increments over 3 years; 34% on the first anniversary after the grant date, and 33% on the second and third anniversaries after the grant date, respectively.