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ASSOCIATED BANC-CORP Director's Dealing 2012

May 15, 2012

31126_dirs_2012-05-15_cc263c79-5b47-4e44-8c48-9d9e02643426.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2012-05-14

Reporting Person: Yee James (Executive Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2012-05-14 Common Stock $0.01 Par Value A 15515 Acquired 15515 Direct

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-05-14 Non-qualified Stock Option (Right to Buy) $12.89 A 39312 Acquired 2022-05-14 Common Stock $0.01 Par Value (39312) Direct

Footnotes

F1: Shares of restricted stock will vest 50% on the third anniversary after the grant date and the remaining 50% on the fifth anniversary after the grant date.

F2: Stock Options will vest 50% on the third anniversary after the grant date and the remaining 50% on the fifth anniversary after the grant date.