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ASSOCIATED BANC-CORP Director's Dealing 2012

Oct 1, 2012

31126_dirs_2012-10-01_42d6d756-27b7-4631-bc06-4e320da00eda.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2012-09-28

Reporting Person: LOMMEN RICHARD T (Director)

Derivative Transactions

Date Security Exercise Price Code Shares A/D Expiration Underlying Ownership
2012-09-28 Phantom Stock Unit $0 A 1002.09 Acquired Common Stock $0.01 Par Value (1002.09) Direct

Holdings (Non-Derivative)

Security Shares Ownership
Perpetual Preferred Stock Series B (ABW pr B) 20000 Direct
Common Stock $0.01 Par Value 40980 Indirect
Common Stock $0.01 Par Value 16426 Indirect
Common Stock $0.01 Par Value 106358.624 Direct

Holdings (Derivative)

Security Exercise Price Expiration Underlying Shares Ownership
Non-qualified Stock Option (Right to Buy) $20.01 2013-04-23 Common Stock $0.01 Par Value (8382) 8382 Direct
Non-qualified Stock Option (Right to Buy) $12.33 2010-04-19 Common Stock $0.01 Par Value (0) 0 Direct

Footnotes

F1: Stock is owned by Courtesy Corporation; Mr. Lommen serves as Chairman and a director of Courtesy Corporation.

F2: Stock units are 100% vested at the time of the acquisition.

F3: Phantom stock units will remain in Insider's nonqualified benefit plan until such plan account balance is distributed pursuant to Insider's distribution election(s) on file.

F4: "Share units" were based on a share price of $13.16 per share as of September 28, 2012. "Share units" are converted, for reporting and communication purposes, to "shares" of stock. The number of "shares" reported under this Plan are based on the NAV of the stock fund at valuation end, divided by the share price. There is also a cash component to the stock fund, which varies throughout the year.