ASSOCIATED BANC-CORP — Director's Dealing 2010

Feb 18, 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2010-02-17

Reporting Person: OLSEN ARTHUR E (Executive Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-02-17	Common Stock $0.01 Par Value	J	61.348	$12.5513	Acquired	36350.18	Direct
2010-02-17	Common Stock $0.01 Par Value	J	6.015	$12.5513	Acquired	36356.195	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $0.01 Par Value	15423.78	Indirect

Footnotes

F1: Total includes adjustment in shares for exempt purchases in Issuer's Employee Stock Purchase Plan since insider's last reporting.

F2: Total includes adjustment in shares for exempt purchases in Issuer's Dividend Reinvestment Plan since insider's last reporting.