ASSOCIATED BANC-CORP - Director's Dealing 2010

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2010-05-14

Reporting Person: OLSEN ARTHUR E (Executive Vice President)

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2010-05-14	Common Stock $0.01 Par Value	A	275	—	Acquired	38102.446	Direct
2010-05-17	Common Stock $0.01 Par Value	J	5.475	$14.1109	Acquired	38107.921	Direct
2010-05-17	Common Stock $0.01 Par Value	J	81.852	$14.1109	Acquired	38189.773	Direct

Security	Shares	Ownership
Common Stock $0.01 Par Value	15423.78	Indirect

F1: Shares of Common Stock granted as a portion of annual salary are fully vested and subject to restriction on transfer until January 3, 2012.

F2: Shares were purchased with reinvested dividends within the Issuer's Dividend Reinvestment Plan.

F3: Shares were purchased within the Issuer's Employee Stock Purchase Plan.