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ASSOCIATED BANC-CORP Director's Dealing 2010

May 18, 2010

31126_dirs_2010-05-18_d08ecde2-4545-495c-8377-e7f5aab86e66.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2010-05-14

Reporting Person: Docter Judith M (Executive Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2010-05-14 Common Stock $0.01 Par Value A 488 Acquired 41715.405 Direct
2010-05-14 Common Stock $0.01 Par Value A 25.8 Acquired 5772.21 Indirect
2010-05-17 Common Stock $0.01 Par Value J 0.578 $14.1109 Acquired 41715.983 Direct
2010-05-17 Common Stock $0.01 Par Value J 23.386 $14.1109 Acquired 41739.369 Direct
2010-05-17 Common Stock $0.01 Par Value J 4.979 $14.1409 Acquired 41744.348 Direct

Footnotes

F1: Shares of Common Stock granted as a portion of annual salary are fully vested and subject to restriction on transfer until January 3, 2012.

F2: Based on an account valuation as of May 18, 2010, reflecting the settlement of inter-plan transfers into the stock fund, which occurred on May 14, 2010.

F3: The closing price of Associated Banc-Corp common stock on May 14, 2010 was $13.74 per share.

F4: Shares were purchased with reinvested dividends within the Issuer's Dividend Reinvestment Plan.

F5: Shares were purchased within the Issuer's Employee Stock Purchase Plan.