ASSOCIATED BANC-CORP — Director's Dealing 2009

Jan 30, 2009

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2009-01-28

Reporting Person: SELNER JOSEPH B (Executive Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2009-01-28	Common Stock $.01 Par Value	A	5000	—	Acquired	24798	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2009-01-28	Non-Qualified Stock Option (right to buy)	$17.26	A	13500	Acquired	2019-01-28	Common Stock $.01 Par Value (13500)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	2619.77	Indirect
Common Stock $.01 Par Value	144122.118	Indirect

Footnotes

F1: Options vest in annual increments over 3 years; 34% on the first anniversary after the grant date, and 33% on the second and third anniversaries after the grant date, respectively.