ASSOCIATED BANC-CORP — Director's Dealing 2008

Jan 3, 2008

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2007-12-28

Reporting Person: OLSEN ARTHUR E (Executive Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2007-12-28	Common Stock $.01 Par Value	A	4.41	—	Acquired	13420.68	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	11120.701	Direct

Footnotes

F1: Based on an account valuation as of January 2, 2008, reflecting the settlement of inter-plan transfers into the stock fund which occurred on December 28, 2007.

F2: The closing price of Associated Banc-Corp common stock on December 28, 2007 was $27.34 per share.