ASSOCIATED BANC-CORP — Director's Dealing 2008

Jan 25, 2008

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2008-01-23

Reporting Person: Baumgarten David A (Executive Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2008-01-23	Common Stock $.01 Par Value	A	11000	—	Acquired	33777.7446	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2008-01-23	Non-Qualified Stock Option (right to buy)	$24.89	A	26000	Acquired	2018-01-23	Common Stock $.01 Par Value (26000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	197.5804	Indirect

Footnotes

F1: Options vest in annual increments over 3 years; 34% on the first anniversary after the grant date, and 33% on the second and third anniversaries after the grant date, respectively.