ASSOCIATED BANC-CORP — Director's Dealing 2008

Jan 30, 2008

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2008-01-25

Reporting Person: KING GORDON C (Executive Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2008-01-25	Common Stock $.01 Par Value	A	1.09	—	Acquired	11305.88	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	20422.036	Direct

Footnotes

F1: Based on an account valuation as of January 29, 2008, reflecting the settlement of inter-plan transfers into the stock fund which occurred on January 25, 2008.

F2: The closing price of Associated Banc-Corp common stock on January 25, 2008 was $24.57 per share.