ASSOCIATED BANC-CORP — Director's Dealing 2008

Oct 23, 2008

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2008-10-21

Reporting Person: MCMULLEN MARK J (Executive Vice President &)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2008-10-21	Common Stock $.01 Par Value	M	17609	$16.7	Acquired	154405.356	Direct
2008-10-21	Common Stock $.01 Par Value	S	17609	$21.52	Disposed	136796.356	Direct
2008-10-21	Common Stock $.01 Par Value	M	5985	$16.7	Acquired	142781.356	Direct
2008-10-21	Common Stock $.01 Par Value	S	5985	$21.52	Disposed	136796.356	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2008-10-21	Incentive Stock Option (right to buy)	$16.7	M	5985	Disposed	2009-01-27	Common Stock $.01 Par Value (5985)	Direct
2008-10-21	Non-Qualified Stock Option (right to buy)	$16.7	M	17609	Disposed	2009-01-27	Common Stock $.01 Par Value (17609)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	15677.04	Indirect

Footnotes

F1: Options vest in annual increments over 3 years; 34% on the first anniversary after the grant date, and 33% on the second and third anniversaries after the grant date, respectively.