ASSOCIATED BANC-CORP — Director's Dealing 2005

Feb 2, 2005

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2005-02-01

Reporting Person: WEBER GORDON J (Executive Vice President,)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2005-02-01	Common Stock $.01 Par Value	M	3000	$13.54	Acquired	130649.773	Direct
2005-02-01	Common Stock $.01 Par Value	S	3000	$33.0425	Disposed	127649.773	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2005-02-01	Non-Qualified Stock Option (right to buy)	$13.54	M	3000	Disposed	2006-01-24	Common Stock $.01 Par Value (3000)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	29690.25	Indirect
Common Stock $.01 Par Value	655.52	Indirect
Common Stock $.01 Par Value	1976.309	Indirect
Common Stock $.01 Par Value	1322.947	Indirect
Common Stock $.01 Par Value	670.03	Indirect

Footnotes

F1: This transaction was completed pursuant to the terms the insider established in a Rule 10b5-1 Trading Plan, as filed with the SEC on 12/14/04.