ASSOCIATED BANC-CORP — Director's Dealing 2005

Jul 1, 2005

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2005-06-29

Reporting Person: JOHNSON ROBERT J (Senior Vice President;)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2005-06-29	Common Stock $.01 Par Value	M	1330	$16.84	Acquired	2548.607	Direct
2005-06-29	Common Stock $.01 Par Value	M	3670	$19.47	Acquired	6218.607	Direct
2005-06-29	Common Stock $.01 Par Value	S	5000	$33.5	Disposed	1218.607	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2005-06-29	Incentive Stock Option (right to buy)	$16.84	M	1330	Disposed	2010-01-26	Common Stock $.01 Par Value (1330)	Direct
2005-06-29	Non-Qualified Stock Option (right to buy)	$19.47	M	3670	Disposed	2011-01-24	Common Stock $.01 Par Value (3670)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	6149.38	Indirect

Footnotes

F1: This transaction was completed pursuant to the terms the insider established in a Rule 10b5-1 Trading Plan, as entered into on 6/7/05.