ASSOCIATED BANC-CORP — Director's Dealing 2004

Jan 7, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-01-02

Reporting Person: WEBER GORDON J (President, Corporate Banking)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-01-02	Common Stock $.01 Par Value	A	95.61	—	Acquired	30465.55	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	76745.901	Direct
Common Stock $.01 Par Value	617.428	Indirect
Common Stock $.01 Par Value	1276.679	Indirect
Common Stock $.01 Par Value	854.304	Indirect
Common Stock $.01 Par Value	432.677	Indirect

Footnotes

F1: Based on an account valuation as of January 6, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on January 2, 2004.

F2: The closing price of Associated Banc-Corp stock on 1/2/04 was $42.67 per share.