ASSOCIATED BANC-CORP — Director's Dealing 2004

Jan 20, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2003-11-17

Reporting Person: ASSOCIATED BANC-CORP (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2003-11-17	Common Stock $.01 Par Value	J	149.995	$41.8724	Acquired	25961.269	Direct
2003-11-17	Common Stock $.01 Par Value	J	52.116	$41.8724	Acquired	26013.385	Direct
2003-11-17	Common Stock $.01 Par Value	J	7.483	$41.8224	Acquired	26020.868	Direct

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.

F2: Total includes adjustment in shares for exempt purchases in issuer's Employee Stock Purchase Plan since insider's last reporting.