ASSOCIATED BANC-CORP — Director's Dealing 2004

Jan 29, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-01-27

Reporting Person: ASSOCIATED BANC-CORP (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-01-27	Common Stock $.01 Par Value	M	2200	$31.8636	Acquired	8703	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-01-27	Non-Qualified Stock Option (right to buy)	$31.8636	M	2200	Disposed	2012-01-23	Common Stock $.01 Par Value (2200)	Direct