ASSOCIATED BANC-CORP — Director's Dealing 2004

Jan 30, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-01-28

Reporting Person: JOHNSON ROBERT J (Vice President and Director of)

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-01-28	Incentive Stock Option (right to buy)	$43.28	A	2310	Acquired	2014-01-28	Common Stock $.01 Par Value (2310)	Direct
2004-01-28	Non-Qualified Stock Option (right to buy)	$43.28	A	12690	Acquired	2014-01-28	Common Stock $.01 Par Value (12690)	Direct

Footnotes

F1: Options vest in annual increments over 3 years; 34% on the first anniversary after the grant date, and 33% on the second and third anniversaries after the grant date, respectively.