ASSOCIATED BANC-CORP — Director's Dealing 2004

Feb 4, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-01-30

Reporting Person: KING GORDON C (Chief Credit Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-01-30	Common Stock $.01 Par Value	A	72.19	—	Acquired	5878.09	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	1357.236	Direct

Footnotes

F1: Based on an account valuation as of February 2, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on January 30, 2004.

F2: The closing price of Associated Banc-Corp stock on 1/30/04 was $43.39 per share.