ASSOCIATED BANC-CORP — Director's Dealing 2004

Feb 4, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-01-30

Reporting Person: SELNER JOSEPH B (Senior Vice President &)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-01-30	Common Stock $.01 Par Value	A	16.29	—	Acquired	1717.83	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	0	Direct
Common Stock $.01 Par Value	59560.354	Indirect

Footnotes

F1: Based on an account valuation as of February 2, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on January 30, 2004.

F2: The closing price of Associated Banc-Corp stock on 1/30/04 was $43.39 per share.

F3: Total includes adjustment in shares at 9/30/95 in 401k trust account for which shares were purchased during the third quarter of 1995; Reporting person has elected a redistribution of shares within Plan effective 7/1/95 pursuant to an irrevocable election dated 12/16/94.