ASSOCIATED BANC-CORP — Director's Dealing 2004

Feb 4, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-02-02

Reporting Person: WEBER GORDON J (President, Corporate Banking)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-02-02	Common Stock $.01 Par Value	M	6397.5	$14.4353	Acquired	83143.401	Direct
2004-02-02	Common Stock $.01 Par Value	J	0.5	—	Disposed	83142.901	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-02-02	Incentive Stock Option (right to buy)	$14.4353	M	6397.5	Disposed	2004-04-25	Common Stock $.01 Par Value (6397.5)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	18981.47	Indirect
Common Stock $.01 Par Value	617.428	Indirect
Common Stock $.01 Par Value	1276.679	Indirect
Common Stock $.01 Par Value	854.304	Indirect
Common Stock $.01 Par Value	432.677	Indirect

Footnotes

F1: Pursuant to insider's stock option exercise, fractional shares are paid out in cash.