ASSOCIATED BANC-CORP — Director's Dealing 2004

Feb 12, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-02-11

Reporting Person: WEBER GORDON J (President, Corporate Banking)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-02-11	Common Stock $.01 Par Value	S	2000	$44.11	Disposed	81142.901	Direct
2004-02-11	Common Stock $.01 Par Value	S	1000	$44.14	Disposed	80142.901	Direct
2004-02-11	Common Stock $.01 Par Value	S	615	$44.1	Disposed	79527.901	Direct
2004-02-11	Common Stock $.01 Par Value	S	900	$44.08	Disposed	78627.901	Direct
2004-02-11	Common Stock $.01 Par Value	S	1000	$44.06	Disposed	77627.901	Direct
2004-02-11	Common Stock $.01 Par Value	S	1300	$44.09	Disposed	76327.901	Direct
2004-02-11	Common Stock $.01 Par Value	S	400	$44.07	Disposed	75927.901	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	18981.47	Indirect
Common Stock $.01 Par Value	617.428	Indirect
Common Stock $.01 Par Value	1276.679	Indirect
Common Stock $.01 Par Value	854.304	Indirect
Common Stock $.01 Par Value	432.677	Indirect