ASSOCIATED BANC-CORP — Director's Dealing 2004

Feb 23, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-02-17

Reporting Person: ASSOCIATED BANC-CORP (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-02-17	Common Stock $.01 Par Value	J	108.145	$44.7266	Acquired	25498.464	Direct
2004-02-17	Common Stock $.01 Par Value	J	3.663	$44.6766	Acquired	25502.127	Direct

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.