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ASSOCIATED BANC-CORP Director's Dealing 2004

Feb 23, 2004

31126_dirs_2004-02-23_f112e3ce-db59-4765-9064-26734c5b6d06.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-02-17

Reporting Person: SELNER JOSEPH B (Senior Vice President &)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2004-02-17 Common Stock $.01 Par Value J 5.328 $44.6766 Acquired 68640.682 Indirect
2004-02-17 Common Stock $.01 Par Value J 5.54 $44.6766 Acquired 68646.222 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock $.01 Par Value 0 Direct
Common Stock $.01 Par Value 1703.9 Indirect

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.

F2: Total includes adjustment in shares for exempt purchases in issuer's Employee Stock Purchase Plan since insider's last reporting.

F3: Total includes adjustment in shares at 9/30/95 in 401k trust account for which shares were purchased during the third quarter of 1995; Reporting person has elected a redistribution of shares within Plan effective 7/1/95 pursuant to an irrevocable election dated 12/16/94.