ASSOCIATED BANC-CORP — Director's Dealing 2004

Feb 23, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-02-17

Reporting Person: WEBER GORDON J (President, Corporate Banking)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-02-17	Common Stock $.01 Par Value	J	99.583	$44.6766	Acquired	76027.484	Direct
2004-02-17	Common Stock $.01 Par Value	J	6.572	$44.6766	Acquired	76034.056	Direct
2004-02-17	Common Stock $.01 Par Value	J	4.694	$44.7266	Acquired	622.122	Indirect
2004-02-17	Common Stock $.01 Par Value	J	9.705	$44.7266	Acquired	1286.384	Indirect
2004-02-17	Common Stock $.01 Par Value	J	6.501	$44.6766	Acquired	860.805	Indirect
2004-02-17	Common Stock $.01 Par Value	J	3.293	$44.6766	Acquired	435.97	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	18842.49	Indirect

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.