ASSOCIATED BANC-CORP — Director's Dealing 2004

Mar 10, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-03-09

Reporting Person: GALLAGHER ROBERT C (Director, Chairman)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-03-09	Common Stock $.01 Par Value	M	5131.005	$20.3168	Acquired	264538.305	Direct
2004-03-09	Common Stock $.01 Par Value	M	4294.29	$23.2783	Acquired	268832.595	Direct
2004-03-09	Common Stock $.01 Par Value	J	0.295	—	Disposed	268832.3	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-03-09	Incentive Stock Option (right to buy)	$20.3168	M	5131.005	Disposed	2006-01-24	Common Stock $.01 Par Value (5131.005)	Direct
2004-03-09	Incentive Stock Option (right to buy)	$23.2783	M	4294.29	Disposed		Common Stock $.01 Par Value (4294.29)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	0	Indirect
Common Stock $.01 Par Value	4309	Indirect

Footnotes

F1: Pursuant to insider's stock option exercise, fractional shares are paid out in cash.

F2: Options expire 10 years from the date of grant.