ASSOCIATED BANC-CORP — Director's Dealing 2004

Mar 17, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-03-12

Reporting Person: B0DAGER BRIAN R (CAO, General Counsel & Secy)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-03-12	Common Stock $.01 Par Value	A	394.28	—	Acquired	15443.62	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	45455.257	Direct
Common Stock $.01 Par Value	546.89	Indirect
Common Stock $.01 Par Value	664.76	Indirect
Common Stock $.01 Par Value	664.76	Indirect

Footnotes

F1: Based on an account valuation as of March 16, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on March 12, 2004.

F2: The closing price of Associated Banc-Corp stock on 3/12/04 was $44.66 per share.