ASSOCIATED BANC-CORP — Director's Dealing 2004

Mar 17, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-03-12

Reporting Person: KING GORDON C (Chief Credit Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-03-12	Common Stock $.01 Par Value	A	311.85	—	Acquired	6226.44	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	1389.724	Direct

Footnotes

F1: Based on an account valuation as of March 16, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on March 12, 2004.

F2: The closing price of Associated Banc-Corp stock on 3/12/04 was $44.66 per share.