ASSOCIATED BANC-CORP — Director's Dealing 2004

Mar 31, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-03-29

Reporting Person: CONLON HARRY B JR (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-03-29	Common Stock $.01 Par Value	M	1908.0187	$14.4352	Acquired	198768.4387	Direct
2004-03-29	Common Stock $.01 Par Value	J	0.0187	—	Disposed	198768.42	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-03-29	Non-Qualified Stock Option (right to buy)	$14.4352	M	1908.0187	Disposed	2004-04-25	Common Stock $.01 Par Value (1908.0187)	Direct

Footnotes

F1: Pursuant to insider's stock option exercise, fractional shares are paid out in cash.