ASSOCIATED BANC-CORP — Director's Dealing 2004

Apr 1, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-03-26

Reporting Person: OLSEN ARTHUR E (Audit Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-03-26	Common Stock $.01 Par Value	A	5.44	—	Acquired	7132.87	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	8019.924	Direct

Footnotes

F1: Based on an account valuation as of March 30, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on March 26, 2004.

F2: The closing price of Associated Banc-Corp stock on 3/26/04 was $43.64 per share.

F3: Total includes adjustment in shares at 9/30/95 in 401k trust account for which shares were purchased during the third quarter of 1995; Reporting person has elected a redistribution of shares within Plan effective 7/1/95 pursuant to an irrevocable election dated 12/16/94.