ASSOCIATED BANC-CORP — Director's Dealing 2004

May 26, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-05-21

Reporting Person: ASSOCIATED BANC-CORP (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-05-21	Common Stock $.01 Par Value	J	248.302	$28.3386	Acquired	40340.382	Direct
2004-05-21	Common Stock $.01 Par Value	J	19.231	$28.166	Acquired	40359.613	Direct
2004-05-21	Common Stock $.01 Par Value	J	86.272	$28.3386	Acquired	40445.885	Direct

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.