ASSOCIATED BANC-CORP — Director's Dealing 2004

Jul 8, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-07-02

Reporting Person: B0DAGER BRIAN R (CAO, General Counsel & Secy)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-07-02	Common Stock $.01 Par Value	A	18.29	—	Acquired	23491.18	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	67679.946	Direct
Common Stock $.01 Par Value	302.663	Indirect
Common Stock $.01 Par Value	978.895	Indirect
Common Stock $.01 Par Value	1157.26	Indirect
Common Stock $.01 Par Value	1157.26	Indirect

Footnotes

F1: Based on an account valuation as of July 7, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on July 2, 2004.

F2: The closing price of Associated Banc-Corp common stock on July 2, 2004 was $29.15 per share.