ASSOCIATED BANC-CORP — Director's Dealing 2004

Jul 21, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-07-16

Reporting Person: WEBER GORDON J (Executive Vice President,)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-07-16	Common Stock $.01 Par Value	A	3.94	—	Acquired	29197.01	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	114155.649	Direct
Common Stock $.01 Par Value	940.911	Indirect
Common Stock $.01 Par Value	1946.094	Indirect
Common Stock $.01 Par Value	1302.669	Indirect
Common Stock $.01 Par Value	659.76	Indirect

Footnotes

F1: Based on an account valuation as of July 20, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on July 16, 2004.

F2: The closing price of Associated Banc-Corp common stock on July 16, 2004 was $29.25 per share.