ASSOCIATED BANC-CORP — Director's Dealing 2004

Aug 4, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-07-30

Reporting Person: KING GORDON C (Senior Vice President)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-07-30	Common Stock $.01 Par Value	A	21.26	—	Acquired	9656.74	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	2218.748	Direct

Footnotes

F1: Based on an account valuation as of August 2, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on July 30, 2004.

F2: The closing price of Associated Banc-Corp common stock on July 30, 2004 was $30.11 per share.