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ASSOCIATED BANC-CORP Director's Dealing 2004

Aug 4, 2004

31126_dirs_2004-08-04_4f75cd91-275c-499b-8f60-a0036a842930.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-07-30

Reporting Person: OLSEN ARTHUR E (Senior Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2004-07-30 Common Stock $.01 Par Value A 5.62 Acquired 10857.53 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock $.01 Par Value 12244.996 Direct

Footnotes

F1: Based on an account valuation as of August 2, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on July 30, 2004.

F2: The closing price of Associated Banc-Corp common stock on July 30, 2004 was $30.11 per share.

F3: Total includes adjustment in shares at 9/30/95 in 401k trust account for which shares were purchased during the third quarter of 1995; Reporting person has elected a redistribution of shares within Plan effective 7/1/95 pursuant to an irrevocable election dated 12/16/94.