ASSOCIATED BANC-CORP — Director's Dealing 2004

Aug 19, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-08-16

Reporting Person: WEBER GORDON J (Executive Vice President,)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-08-16	Common Stock $.01 Par Value	J	74.447	$30.3366	Acquired	114230.096	Direct
2004-08-16	Common Stock $.01 Par Value	J	10.851	$30.3366	Acquired	114240.947	Direct
2004-08-16	Common Stock $.01 Par Value	J	7.726	$30.445	Acquired	948.637	Indirect
2004-08-16	Common Stock $.01 Par Value	J	15.98	$30.445	Acquired	1962.074	Indirect
2004-08-16	Common Stock $.01 Par Value	J	10.735	$30.3366	Acquired	1313.404	Indirect
2004-08-16	Common Stock $.01 Par Value	J	5.437	$30.3366	Acquired	665.197	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	29453.64	Indirect

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.