ASSOCIATED BANC-CORP — Director's Dealing 2004

Aug 19, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-08-16

Reporting Person: B0DAGER BRIAN R (CAO, General Counsel & Secy)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-08-16	Common Stock $.01 Par Value	J	212.122	$30.3366	Acquired	67952.33	Direct
2004-08-16	Common Stock $.01 Par Value	J	87.024	$30.3366	Acquired	68039.354	Direct
2004-08-16	Common Stock $.01 Par Value	J	2.49	$30.3366	Acquired	305.153	Indirect
2004-08-16	Common Stock $.01 Par Value	J	8.038	$34.445	Acquired	986.933	Indirect
2004-08-16	Common Stock $.01 Par Value	J	9.503	$34.445	Acquired	1166.763	Indirect
2004-08-16	Common Stock $.01 Par Value	J	9.503	$30.445	Acquired	1166.763	Indirect

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.

F2: Total includes adjustment in shares for exempt purchases in issuer's Employee Stock Pruchase Plan since insider's last reporting.