ASSOCIATED BANC-CORP — Director's Dealing 2004

Oct 14, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-10-08

Reporting Person: B0DAGER BRIAN R (CAO, General Counsel & Secy)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-10-08	Common Stock $.01 Par Value	A	8.44	—	Acquired	23764.61	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	68095.278	Direct
Common Stock $.01 Par Value	305.153	Indirect
Common Stock $.01 Par Value	986.933	Indirect
Common Stock $.01 Par Value	1166.763	Indirect
Common Stock $.01 Par Value	1166.763	Indirect

Footnotes

F1: Based on an account valuation as of October 13, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on October 8, 2004.

F2: The closing price of Associated Banc-Corp common stock on October 8, 2004 was $32.51 per share.