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ASSOCIATED BANC-CORP Director's Dealing 2004

Oct 14, 2004

31126_dirs_2004-10-14_53dde62a-c9d7-4c4d-9dfc-cbe38d079e26.zip

Director's Dealing

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SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-10-08

Reporting Person: OLSEN ARTHUR E (Senior Vice President)

Non-Derivative Transactions

Date Security Code Shares Price A/D Holdings After Ownership
2004-10-08 Common Stock $.01 Par Value A 4.52 Acquired 10978.08 Indirect

Holdings (Non-Derivative)

Security Shares Ownership
Common Stock $.01 Par Value 12408.446 Direct

Footnotes

F1: Based on an account valuation as of October 13, 2004, reflecting the settlement of inter-plan transfers into the stock fund which occurred on October 8, 2004.

F2: The closing price of Associated Banc-Corp common stock on October 8, 2004 was $32.51 per share.

F3: Total includes adjustment in shares at 9/30/95 in 401k trust account for which shares were purchased during the third quarter of 1995; Reporting person has elected a redistribution of shares within Plan effective 7/1/95 pursuant to an irrevocable election dated 12/16/94.