ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 4, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-03

Reporting Person: PETERS DONALD E (Executive Vice President,)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-03	Common Stock $.01 Par Value	M	28003	$16.84	Acquired	183783	Direct
2004-11-03	Common Stock $.01 Par Value	S	28003	$34.6251	Disposed	155780	Direct
2004-11-03	Common Stock $.01 Par Value	M	30925	$19.47	Acquired	186705	Direct
2004-11-03	Common Stock $.01 Par Value	S	30925	$34.4659	Disposed	155780	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-11-03	Non-Qualified Stock Option (right to buy)	$16.84	M	28003	Disposed	2010-01-26	Common Stock $.01 Par Value (28003)	Direct
2004-11-03	Non-Qualified Stock Option (right to buy)	$19.47	M	30925	Disposed	2011-01-24	Common Stock $.01 Par Value (30925)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	103204.565	Indirect