ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 4, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-03

Reporting Person: ASSOCIATED BANC-CORP (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-03	Common Stock $.01 Par Value	M	2722	$16.7	Acquired	22266.283	Direct
2004-11-03	Common Stock $.01 Par Value	M	2722	$16.84	Acquired	24988.283	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-11-03	Non-Qualified Stock Option (right to buy)	$16.7	M	2722	Disposed	2009-01-27	Common Stock $.01 Par Value (2722)	Direct
2004-11-03	Non-Qualified Stock Option (right to buy)	$16.84	M	2722	Disposed	2010-01-26	Common Stock $.01 Par Value (2722)	Direct