ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 4, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-03

Reporting Person: WEBER GORDON J (Executive Vice President,)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-03	Common Stock $.01 Par Value	M	1940	$10.65	Acquired	116180.947	Direct
2004-11-03	Common Stock $.01 Par Value	M	7085	$10.65	Acquired	123265.947	Direct
2004-11-03	Common Stock $.01 Par Value	S	576	$34.65	Disposed	122689.947	Direct
2004-11-03	Common Stock $.01 Par Value	S	4224	$34.66	Disposed	118465.947	Direct
2004-11-03	Common Stock $.01 Par Value	S	200	$34.67	Disposed	118265.947	Direct
2004-11-03	Common Stock $.01 Par Value	S	1000	$34.68	Disposed	117265.947	Direct
2004-11-03	Common Stock $.01 Par Value	S	1085	$34.7	Disposed	116180.947	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-11-03	Incentive Stock Option (right to buy)	$10.65	M	1940	Disposed	2005-01-25	Common Stock $.01 Par Value (1940)	Direct
2004-11-03	Non-Qualified Stock Option (right to buy)	$10.65	M	7085	Disposed	2005-01-25	Common Stock $.01 Par Value (7085)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	29459.23	Indirect
Common Stock $.01 Par Value	948.637	Indirect
Common Stock $.01 Par Value	1962.074	Indirect
Common Stock $.01 Par Value	1313.404	Indirect
Common Stock $.01 Par Value	665.197	Indirect