ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 8, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-05

Reporting Person: MCMULLEN MARK J (Executive Vice President &)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-05	Common Stock $.01 Par Value	M	2776	$10.65	Acquired	103319.356	Direct
2004-11-05	Common Stock $.01 Par Value	S	2776	$34.3	Disposed	100543.356	Direct
2004-11-05	Common Stock $.01 Par Value	M	14238	$10.65	Acquired	114781.356	Direct
2004-11-05	Common Stock $.01 Par Value	S	14238	$34.3	Disposed	100543.356	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-11-05	Incentive Stock Option (right to buy)	$10.65	M	14238	Disposed	2005-01-25	Common Stock $.01 Par Value (14238)	Direct
2004-11-05	Non-Qualified Stock Option (right to buy)	$10.65	M	2776	Disposed	2005-01-25	Common Stock $.01 Par Value (2776)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	15677.04	Indirect