ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 10, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-08

Reporting Person: B0DAGER BRIAN R (CAO, General Counsel & Secy)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-08	Common Stock $.01 Par Value	M	5126	$13.54	Acquired	73274.867	Direct
2004-11-08	Common Stock $.01 Par Value	M	7895	$15.52	Acquired	81169.867	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-11-08	Incentive Stock Option (right to buy)	$15.52	M	7895	Disposed	2007-01-29	Common Stock $.01 Par Value (7895)	Direct
2004-11-08	Non-Qualified Stock Option (right to buy)	$13.54	M	5126	Disposed	2006-01-24	Common Stock $.01 Par Value (5126)	Direct