ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 17, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-15

Reporting Person: ASSOCIATED BANC-CORP (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-15	Common Stock $.01 Par Value	J	72.165	$34.4578	Acquired	41491.424	Direct
2004-11-15	Common Stock $.01 Par Value	J	207.7	$34.4578	Acquired	41699.124	Direct
2004-11-15	Common Stock $.01 Par Value	J	20.672	$34.4078	Acquired	41719.796	Direct

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.