ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 17, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-15

Reporting Person: WEBER GORDON J (Executive Vice President,)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-15	Common Stock $.01 Par Value	J	66.18	$34.4078	Acquired	116247.127	Direct
2004-11-15	Common Stock $.01 Par Value	J	9.646	$34.4078	Acquired	116256.773	Direct
2004-11-15	Common Stock $.01 Par Value	J	6.883	$34.4578	Acquired	955.52	Indirect
2004-11-15	Common Stock $.01 Par Value	J	14.235	$34.4578	Acquired	1976.309	Indirect
2004-11-15	Common Stock $.01 Par Value	J	9.543	$34.4078	Acquired	1322.947	Indirect
2004-11-15	Common Stock $.01 Par Value	J	4.833	$34.4078	Acquired	670.03	Indirect

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	29662.59	Indirect

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.