ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 17, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-15

Reporting Person: B0DAGER BRIAN R (CAO, General Counsel & Secy)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-15	Common Stock $.01 Par Value	J	189.992	$34.4078	Acquired	81359.859	Direct
2004-11-15	Common Stock $.01 Par Value	J	51.151	$34.4078	Acquired	81411.01	Direct
2004-11-15	Common Stock $.01 Par Value	G	600	—	Disposed	80811.01	Direct
2004-11-15	Common Stock $.01 Par Value	J	2.221	$34.4078	Acquired	307.374	Indirect
2004-11-15	Common Stock $.01 Par Value	J	7.16	$34.4578	Acquired	994.093	Indirect
2004-11-15	Common Stock $.01 Par Value	J	200	—	Acquired	1194.093	Indirect
2004-11-15	Common Stock $.01 Par Value	J	8.465	$34.4578	Acquired	1175.228	Indirect
2004-11-15	Common Stock $.01 Par Value	J	200	—	Acquired	1375.228	Indirect
2004-11-15	Common Stock $.01 Par Value	J	8.465	$34.4578	Acquired	1175.228	Indirect
2004-11-15	Common Stock $.01 Par Value	J	200	—	Acquired	1375.228	Indirect

Footnotes

F1: Total includes adjustment in shares for exempt purchases in issuer's Dividend Reinvestment Plan since insider's last reporting.

F2: Total includes adjustment in shares for exempt purchases in issuer's Employee Stock Purchase Plan since insider's last reporting.

F3: Shares were received as a gift from insider.