ASSOCIATED BANC-CORP — Director's Dealing 2004

Nov 23, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-11-22

Reporting Person: RUSCH JACK C (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-11-22	Common Stock $.01 Par Value	S	5000	$33.06	Disposed	314155	Direct
2004-11-22	Common Stock $.01 Par Value	S	5000	$33.25	Disposed	309155	Direct
2004-11-22	Common Stock $.01 Par Value	S	3000	$33.35	Disposed	306155	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	25343	Indirect
Common Stock $.01 Par Value	9424	Indirect