ASSOCIATED BANC-CORP — Director's Dealing 2004

Dec 3, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-12-02

Reporting Person: RUSCH JACK C (Director)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-12-02	Common Stock $.01 Par Value	S	5000	$33.29	Disposed	266731	Direct
2004-12-02	Common Stock $.01 Par Value	S	10000	$33.38	Disposed	256731	Direct
2004-12-02	Common Stock $.01 Par Value	S	5000	$33.43	Disposed	251731	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	25343	Indirect
Common Stock $.01 Par Value	9424	Indirect