ASSOCIATED BANC-CORP — Director's Dealing 2004

Dec 16, 2004

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2004-12-14

Reporting Person: ROSENGARTEN TERESA A (Executive Vice President,)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2004-12-14	Common Stock $.01 Par Value	M	300	$14.96	Acquired	868.9791	Direct
2004-12-14	Common Stock $.01 Par Value	S	300	$32.64	Disposed	568.9791	Direct
2004-12-14	Common Stock $.01 Par Value	M	670	$14.96	Acquired	1238.9791	Direct
2004-12-14	Common Stock $.01 Par Value	M	500	$19.47	Acquired	1738.9791	Direct
2004-12-14	Common Stock $.01 Par Value	G	670	—	Disposed	1068.9791	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2004-12-14	Incentive Stock Option (right to buy)	$19.47	M	500	Disposed	2011-01-24	Common Stock $.01 Par Value (500)	Direct
2004-12-14	Non-Qualified Stock Option (right to buy)	$14.96	M	300	Disposed	2010-08-14	Common Stock $.01 Par Value (300)	Direct
2004-12-14	Non-Qualified Stock Option (right to buy)	$14.96	M	670	Disposed	2010-08-14	Common Stock $.01 Par Value (670)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	422.27	Indirect