ASSOCIATED BANC-CORP — Director's Dealing 2003

Oct 28, 2003

SEC Form 4 — Statement of Changes in Beneficial Ownership

Issuer: ASSOCIATED BANC-CORP (ASBC)
CIK: 0000007789
Period of Report: 2003-10-27

Reporting Person: KING GORDON C (Chief Credit Officer)

Non-Derivative Transactions

Date	Security	Code	Shares	Price	A/D	Holdings After	Ownership
2003-10-27	Common Stock $.01 Par Value	M	1210	$25.0516	Acquired	2510.018	Direct
2003-10-27	Common Stock $.01 Par Value	S	1210	$40.4188	Disposed	1300.018	Direct
2003-10-27	Common Stock $.01 Par Value	M	1210	$25.2583	Acquired	2510.018	Direct
2003-10-27	Common Stock $.01 Par Value	S	1210	$40.4188	Disposed	1300.018	Direct

Derivative Transactions

Date	Security	Exercise Price	Code	Shares	A/D	Expiration	Underlying	Ownership
2003-10-27	Incentive Stock Option (right to buy)	$25.0516	M	1210	Disposed	2009-01-27	Common Stock $.01 Par Value (1210)	Direct
2003-10-27	Incentive Stock Option (right to buy)	$25.2583	M	1210	Disposed	2010-01-26	Common Stock $.01 Par Value (1210)	Direct

Holdings (Non-Derivative)

Security	Shares	Ownership
Common Stock $.01 Par Value	5747.7	Indirect

Footnotes

F1: Options vest in annual increments over 3 years.